top of page

All Inclusive Luxury Car Camping Has Arrived. New Startup To Revolutionize How Urbanites Explore Th

Starting December 1st, YUPPYETI will completely change how San Franciscans become one with Mother Nature.

SAN FRANCISCO, CALIFORNIA—YUPPYETI is on a mission to make a popular American pastime – car camping – readily accessible to San Franciscans eager to occasionally escape city life. When urbanites need a weekend escape, they can now look to YUPPYETI to provideeverything they need for a stress-free car camping experience (including the luxury SUV), delivered right to their doorstep.

“We are very excited to offer this unique service to San Franciscans,” stated Jason Rosell, the founder of YUPPYETI. “Our goal is to make car camping easily accessible to urbanites who live in apartments too small to stock with camping gear and lack a vehicle or don’t have a vehicle large enough to fit four adults and their gear.”

Rosell, an avid car camper, initially got the idea to launch the company after trading his house, car, and camping gear in Arizona for a commuter bike and a small studio apartment in New York City following law school.

“While I was in New York, it was never practical to venture outside the city and camp. When I moved to San Francisco approximately three years ago, I bought a Jeep and some basic camping gear. I quickly re-discovered my affinity for car camping and the benefits of escaping the city for a weekend and re-connecting with nature," he stated.

Acknowledging that car camping is best enjoyed in groups and that most San Franciscans do not have a vehicle or room in their apartment for camping gear, Rosell set out to make car camping easily and readily accessible to all San Franciscans.

Starting December 1st, San Franciscans will be able to log onto YUPPYETI’s website to be one of the first to take advantage of the company’s no hassles, all-inclusive car camping service. Customers that visit and add themselves to the waitlist before December 1st will receive reservation priority and $100 off their first reservation.

For a flat rate of $500 per day, each reservation will include the delivery/pick up of a 2017 Chevrolet Suburban, a full tank of gas, insurance, unlimited miles, and all the gear you need—including tents, bikes, and kayaks—to make a weekend of camping an enjoyable one without the stress.

“Every aspect of our service is about quality and ease, and so far the early response from the public has been overwhelmingly positive,” stated Rosell. “We chose the pricing model so that people would not be stressed out about finding a gas station before they return the car or driving an extra few miles. We want people to understand that you pick up the car fully stocked and drop it off as is—dirt and all.”

To learn more about YUPPYETI and receive a priority reservation, visit

ABOUT YUPPYETI: Based in San Francisco, YUPPYETI’s mission is to enable people to easily take the path less traveled. The company’s name reflects its target market – weekend warriors on the prowl for their next adventure. The company is the brainchild of Jason Rosell, a California attorney and entrepreneur.

7 views0 comments
bottom of page